I occasionally step away from my books and book reviews to write on subjects related to my work. This is one of those posts and I hope my regular readers will be patient with me as I put up a brief post about something that brings me a great deal of satisfaction.
For almost 3 years now, I’ve had the privilege of leading a full spectrum Customer Engagement Division at an amazing Mission Driven organization. That Division consists of Business Development, Enterprise Marketing, Business Operations and State and Payer Relations. Our goal as an organization has always been to build a set of capabilities and processes that rival those I came to know in the larger, more richly resourced companies I’d served for over 25 years.
I’m very happy to say that our Enterprise Marketing organization was recently selected by Gartner / The Corporate Executive Board (C.E.B) as the subject of a case study to be made available available to their Marketing Leadership Council overviewing our transformation to a programmatic marketing approach. Our Enterprise Marketing Leader will also be featured on a webinar open to C.E.B. members discussing this transformation next week on April 24.
In selecting our Marketing organization as the subject of this case study, we were encouraged to hear from Gartner / C.E.B. that they weren’t aware of any other organization with under $1B in revenue, much less a non-profit, that was running these types of programmatic media campaigns. This stands out as a tangible milestone in that journey towards best practice and excellence and I can’t be more proud of my Enterprise Marketing Leader and his amazing Team for bringing us so far in such a short period of time.
Well Done Folks!